Hello Giants
A disruptive industry changing fintech brand
Hello Giants enable consumers to create their own financial power with retailers and banks to create deep and meaningful personalised consumer experiences that transform loyalty and growth using financial technologies.
The problem
Today, product pricing is fundamentally unfair. Everyone pays the same, regardless of how much or how often they use a product. This means some customers end up subsidising others.
Discount codes and coupons are broken, they rarely apply to the products consumers actually want, they’re hard to find, time-consuming to use and often offer minimal savings.
The challenge
A full brand and proposition needed to be created to show what this could look like to gain interest and investment from banks and brands to support the idea.
A full discovery phase, prototype wireframes, design direction, new brand and high fidelity UI for an app and marketing website needed to be produced to test and validate the concept.
Discovery and research phase
The first phase of the project was to research potential ideas that aligned with a set of requirements. This would then help feed into a wireframe prototype of what to expect when a consumer would make purchases via the app. The app needed to connect to Open Banking to understand purchase data to then match the consumers financial situation, this in turn would match with brand loyalty amongst various retailers that they spend with, giving them personalised discount prices.
Flows and wireframes
The discovery phase was key in aligning initial ideas with core requirements, which then shaped the foundation for early wireframes and user flows. These helped bring the concept to life and visualise how users would interact with the app.
The initial focus was on integrating Open Banking to generate two key metrics: the Financial Power Score, which unlocks the best interest rates from banks and the Purchase Power Score, which delivers personalised product pricing based on what you buy and how often. Combined, these form Your Power Score—a single, powerful number that helps users get fair, tailored prices based on their real financial situation. The main challenge was making this concept clear, intuitive and instantly understandable within moments of using the app.
A new brand
Name ‘Hello Giants’ – this has opportunities to create a strong brand image around David v Goliath – the individual consumers take on the giants (banks / global retailers) and become the giants themselves by sharing and collaborating with each other.
Visually, the brand aimed to be vibrant, modern and energetic—designed to break away from the sterile and overly corporate feel of traditional banks and fintech apps. The use of bright colours, clean typography and playful iconography reflects optimism, empowerment and a sense of community.
UI screens
The brand brought a vibrant, energetic feel to the product, helping it stand out in a space often dominated by dull, transactional interfaces. This dynamic visual identity was consistently applied across all areas of the app, creating a cohesive and engaging user experience. From the shopping section to co-creation features, power scores, and the user’s profile, every screen carried the same bold colour palette, clean layout and approachable tone.
The result
The result was a powerful and visually engaging prototype that brought the Hello Giants vision to life. The end-to-end experience from onboarding and Open Banking integration to personalised shopping, Power Scores, and co-creation features, successfully demonstrated how the concept could disrupt both banking and retail.
The prototype validated the core idea: that people are ready for a more personalised, empowering approach to money and shopping. It showcased the potential for consumers to benefit from fairer prices, smarter payment options and real influence over the products they buy.
A vibrant brand identity, intuitive UI and clear user journey made the proposition easy to understand and compelling for both investors and partners. The project laid a strong foundation for pitching to banks and retailers, generating excitement and opening the door for further development, user testing and real-world application.
I worked with Richard for a new fintech brand, where he conducted landscape analysis and created a very clear and powerful brand image with easy to understand customer journeys. These journeys were subsequently tested with consumers and performed very well. Richard has a collaborative working style and is a pleasure to work with.
