2025 brought a year of momentum, partnerships and creative growth

As 2025 is now behind us, I’ve taken time to reflect on a year defined by momentum, new client wins, deeper partnerships and projects that pushed me creatively and strategically.

The work varied from EdTech to retail, SaaS to travel, with the common thread throughout the year being clarity. Helping ambitious teams sharpen their offering, elevate their brand and create digital experiences that genuinely work for their users.

Here’s a look back at some of the collaborations that shaped 2025.

Learnlight

An EdTech communication training company focused on leaders and global teams, helping them build language proficiency and interpersonal skills at scale.

The challenge was gaining clarity. As their services evolved, their website needed to communicate their offering more clearly while delivering a smoother, more intuitive user experience.

My work focused on refining their service structure, improving UX flows and aligning the website with Learnlight’s position as a premium, enterprise-ready training partner.

SayCheese.io

SayCheese.io exists to remove the friction from collecting and sharing photos and videos at events.

The platform eliminates messy shared folders and endless follow-ups, giving users a secure, beautifully branded and fully customisable way to preserve memories.

In 2025, I worked with SayCheese.io to create a new brand and website from the ground up. The design direction leans into a fun, quirky personality that reflects the product’s simplicity and joy. The website is currently in build, with more to share soon.

Zolv

Throughout most of 2025 I’ve had a long standing and ongoing collaboration with Zolv. As a specialist travel tech development team with expertise across both B2C and B2B travel products, they continue to deliver complex, high-performing solutions.

I provided ongoing design consultancy services and brand support across internal and client-facing projects. A major focus was refreshing the brand and redesigning the website. This work reflects where Zolv is today and where it’s heading next, here’s a sneak peak below.

Psychology Tools

Psychology Tools provides evidence-based resources for therapists, counsellors, psychologists and students working in psychological therapy.

In 2025, I was appointed to define a new creative direction for both their public-facing website and their SaaS product. The goal was to modernise the experience while maintaining the trust, credibility and calm tone essential to the sector.

Design and development support is already underway as part of an ongoing collaboration in 2025.

Red Ant

Red Ant is a leading retail technology company helping brands bridge the gap between in-store and online experiences.

Over the course of 2025, my relationship with Red Ant evolved into a strategic partnership. I worked closely with their team to review and refine their retail product suite, helping retailers deliver more immersive, frictionless shopping journeys. Another piece of work was a task management tool that was fleshed out in is still in progress, see a glimpse of some early UI screens below. This work extended beyond design execution into product thinking, experience strategy and commercial insight.

Building momentum in property with Walker&Hill..

I’m incredibly grateful for both new and long-standing clients who made this year possible. Beyond design work, my wife and I have continued to make strong progress with the Walker & Hill property company. In 2025 we successfully purchased one additional property and are currently in the process of acquiring another. We have new strategies that we want to explore in 2026 so feel free to follow our updates here.

I hope you’re year has been what you expected it to be, keep learning and growing and trying to improve in every aspect of life. Here’s to a prosperous 2026!