‘Many Digital’ are a fan engagement company, revolutionising the way sports rights-holders acquire and retain new fans, helping to generate new revenue.
Many Digital had an existing fan engagement app with a poor UI which felt outdated. There was a low up take to sign up commercial partners to be a part of their platform to help clubs acquire new fans, build loyalty and generate new digital revenue.
The current app needed to be designed to be white labelled and have the flexibility to work with different clubs, so certain elements like fonts, images and brand colours may change but the structure would stay the same to work with backend functionality that was already in place.
The current app lacked a certain visual appeal which mean’t that the app wasn’t in a great place to showcase the app at it’s potential. The visual treatment felt unprofessional and it had to be designed in a way that the app could be custom built to fit with any brand. The general look compromised visual impact and needed to have more of a rich experience.
To establish the right design direction for the app a moodboard was created to propose ways of displaying content with ideas contrasting backgrounds, clean typography and cut out player imagery, it needed to feel like an experience with energy, rich graphical elements and infographics to beautifully represent data.
Taking careful consideration from the moodboard but keeping the content and functionality the same as the current app – a new demo app was rebranded as if was made for the agency ‘Many Digital’, using their guidelines, colours and fonts with content and players from ‘Holstein Kiel’ football club. The new style helped tell a story of what the app had to offer from the onboarding screens mentioning ‘Loyalty points’ and ‘Prizes’ through to the ‘Match centre’ and ‘Player statistics’.
The white label design was rolled for Danish football club ‘Odense Boldklub’ using the same structure with a few added features like a ‘Online store’ and a ‘Season card’. The overall design style blended seamlessly with their brand guidelines and was received well by the club and enhanced fan engagement by 30%.
Our new app shows a new approach to commercial and digital sponsorship activities which provides a great opportunity to involve our fans. We are very excited about the solution.
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