Qwikify
Custom made care plans
The Qwikify platform saves you time on documentation while creating a full set of person-centred care plans in just a few minutes.
The problem
Qwikify was in the early stages of launching their platform and had an initial website that lacked a certain level of personality and consistency which in turn didn’t give the right first impressions. The website needed to be able to support the early stages of enquiries with easily accessible product features.
The challenge
Review the current website and platform design to establish a consistent look and feel that reflected the brand in a more elegant manner. A focus on screen illustrations were required to show product features which needed avoid disclosing competitively sensitive information.
Previous design
The Qwikify website lacked brand personality making it very forgettable which failed to make a lasting impression on visitors. Lack of custom visual assets gave a very generic look and the unique selling proposition wasn’t clearly articulated leading to a lack of differentiation from competitors.
New design and assets
The new look needed to have strong contrast, clean design with assets that fitted within the same style. The assets needed to communicate how the process and platform worked without revealing sensitive information which lead to a more of an illustrative design style.
Mobile app
The app generates documents on demand from your mobile phone or tablet without WiFi or internet access. The look of the mobile app needed to have synergy with the front facing website assets to align consistencies for the product.
Final thoughts
Qwikify’s main objectives were to start running some initial PPC marketing to generate leads. The final output of design resulted in a more modern, light, fresh feel with a clear visual language and clean custom assets helping to articulate product features. The new look projected a more professional brand image and the client was delighted with the result.
We worked with Richard on creating a new visual design for our website including a new colour palette, images/assets and layouts for key pages.
Richard was able to bring both his own creativity to the project as well as taking on board our own idea and other project parameters, constraints and direction that we set for him. We are delighted with the results and all the work was produced on time and on budget.
