Creating your online SaaS product can leave you in a state of confusion not knowing where to start or how to articulate a strategy or vision to move forward.
You may own your own product right now and have come to realise that poor retention rate and low conversion ultimately leaves you asking questions around the implementation of your platform.
Furthermore, you may have been let down by in experienced suppliers or highly expensive agencies leaving your product inconsistent and unusable, making it challenging to navigate for existing users.
RH Digital helps SaaS Founders gain more customers and increase MRR with the 5 step ‘Product Strategy Pathway’.
This includes a complete Brand and UX Product Design Strategy to meet your specific business goals to gain a transformational product outcome.
The design discovery phase is a fundamental component of the process.
Why it’s needed
Pulling together ideas from the discovery phase, a well thought out journey and sitemap will be planned to inform structure, user flows and content.
Why it’s needed
At the very least we’d need to create a visual identity, this may be something that you already have in place of which can be reviewed or created from scratch.
Why it’s needed
Once the overall user experience and wireframes are complete, we’d look to apply an aesthetic look and feel to key screens for design approval.
Why it’s needed
The approved design direction would then be rolled out onto the rest of the wireframes that have been created. This would be applied to desktop and mobile screens.
Why it’s needed
The final project at this point will be ready for development.
(For founders with no brand, SaaS, website or app)
(For founders that have a brand but need a SaaS, website or app)
(For founders that have a current SaaS, website or app but need an improved UX)
In the saturated SaaS market with tens of thousands of SaaS companies worldwide, a well-defined brand and product strategy helps your offering stand out and distinguishes it from competitors. It communicates your unique value proposition and why users should choose your SaaS over others.
A well-defined brand and product strategy can make your SaaS company more appealing to investors and potential partners. It demonstrates your commitment to a clear and well-thought-out vision which makes it easy to compete effectively, even in crowded markets.
As your SaaS business expands, a well-defined brand and product strategy can help maintain consistency and relevance. It ensures that your brand remains engaging to a growing and evolving user base.
At RH Digital, my primary mission is to collaborate with visionary SaaS founders, empowering them to not only develop but also fine-tune their products and enhance their online presence.
Each and every SaaS venture is distinct, with specific goals and challenges. That’s why I don’t offer one-size-fits-all solutions but instead, a bespoke strategy that aligns with your business aspirations and needs.
Get in touchI generally have approximately a 1-2 week lead time before I can start new work, but this could be sooner depending on my schedule. Projects are split into manageable stages and once the quote for each stage is approved, I’ll deliver an initial piece of work back to review within 5-10 days, so you’ll never be waiting long to see progress.
At each stage of the project I include 2 rounds of revisions if needed. If we get to the desired result without amends then we move forward to the next stage.
Throughout the project I will always respond to any queries in a timely manner and keep pace on the project. High levels of communication are always maintained throughout whole process.
A 50% deposit would be made before work starts, then the balance and deposit for the next stage. I always give a fixed price cost so you can manage your budget. In the early stages I will give you a price range estimate and then quote more specifically after the Stage 1 Discovery.
That’s not a problem, you might have wireframes already and need more of the design side of things. We can use the process at the point you need it.
UX design is the process of enhancing the user’s satisfaction by improving the usability, accessibility, and overall interaction with your product or website. It’s crucial for SaaS and tech startups because it directly impacts user satisfaction, engagement, and, ultimately, the success of your venture.
Absolutely. Whether you’re a startup with a groundbreaking idea or a more established tech company, I’ll provide design solutions that match your requirements and scale with your business.
Unlike traditional agencies with bloated overheads and lengthy project timescales, I offer a streamlined, flat-fee service with bespoke quotes that fit your budget and timeline. With over 20+ years of experience, I’m a trusted UX partner you can rely on to transform your vision into well thought out digital solutions.
Delighted with the results for our SaaS product, all the work was produced on time and on budget
We worked with Richard on creating a new visual design for our website including a new colour palette, images/assets and layouts for key pages. Richard was able to bring both his own creativity to the project as well as taking on board our own idea and other project parameters, constraints and direction that we set for him. We are delighted with the results and all the work was produced on time and on budget.
Focused on product outcomes and articulates a clear vision
Richard is a fabulous designer. He listens to the brief carefully and communicates the work back clearly and fully. His attention to detail is good. Thanks for the efforts Richard.
Improved brand perception, customer experience and ultimately conversion
I worked with Richard on the redesign of an insurance website with a view to improving the brand perception, customer experience, and ultimately conversion. All of the work was carried out remotely which posed no challenges at all. I found Richard professional at all times, amiable to work with and I am very pleased with the end result.
Incredibly efficient and professional
Richard’s knowledge and experience designing a slick and robust UI is second to none. A real pleasure to work with, incredibly efficient and professional, Richard delivered exactly what we were after and his work is standing the test of time!
Fantastic collaboration on a new hospitality app
We worked with Richard to initially establish UX designs for a new app, for one of our clients, which then lead to the UI designs. Richard’s expertise at the UX stage was vital as we navigated a complex user journey and feature set and then ensuring a new brand was brought to life in a visually engaging way, was delivered expertly. Highly recommend Richard for any UX/UI projects.
Really happy with the outcome, the process was excellent as well
I’ve recently worked with Richard on a UX design project for our new platform called Hive. The project was delivered on time, to an excellent standard and I was really happy with the outcome. The process was excellent as well. I’d recommend Richard to anyone who needs help with UX design for their platform.
A proactive problem solver with an exceptional grasp of business objectives
I had the pleasure of collaborating with Richard on a project to enhance our tour offering for Great Rail, and I can confidently say that he is an exceptionally talented UX designer. Richard brought a unique blend of creativity, technical expertise, and a deep understanding of user experience principles to the table.
Throughout the project, Richard demonstrated a keen eye for detail and a proactive approach to problem-solving. He took the time to thoroughly understand our business objectives and user needs, which allowed him to propose innovative solutions that significantly improved our tour experience.
His designs not only met but exceeded our expectations, and they have received positive feedback from both our team and our customers.
An excellent job revamping our app based on complex and evolving requirements
Richard did an excellent job of overhauling our current app from complex and evolving requirements, significantly elevating the design and creating a more user-friendly product for our users.
Communication and delivery of work was efficient throughout the whole process, with each stage clearly laid out in terms of cost, timeline and expected delivery.
I would highly recommend Richard for UX/UI work, particularly design. While following clearly defined brand guidelines, Richard wasn’t afraid to make his own suggestions on areas of improvement. We are very pleased with our re-designed app and would be happy to work with Richard again on our future projects.
I'll be in touch very shortly to arrange a time for our first meeting!
