Hey I’m Richard, founder of RH Digital

Helping Tech Startups and SaaS Founders to design exceptional dashboards websites apps brands

Create your brand and strategic product outcome for SaaS, apps and conversion driven websites

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Collaborate with a conversion focussed UX design partner

Launching a new product and feeling stuck?

Creating your online SaaS product can leave you in a state of confusion not knowing where to start or how to articulate a strategy or vision to move forward.

Have an existing product and looking to improve the UX?

You may own your own product right now and have come to realise that poor retention rate and low conversion ultimately leaves you asking questions around the implementation of your platform.

Finally, have you been let down before by other suppliers?

Furthermore, you may have been let down by in experienced suppliers or highly expensive agencies leaving your product inconsistent and unusable, making it challenging to navigate for existing users.


How RH Digital can help your business increase its MRR

RH Digital helps SaaS Founders gain more customers and increase MRR with the 5 step ‘Product Strategy Pathway’.

This includes a complete Brand and UX Product Design Strategy to meet your specific business goals to gain a transformational product outcome.

Here’s what you’ll experience when we work together

  • Focus, care and dedication with each and every project
  • Working directly with me, a seasoned UX professional with over 20 years experience
  • No bloated agency overheads and budgets
  • Flat fee pricing structure, so that means there are no surprises
  • A plan tailored for your success
  • An aligned UX and brand strategy
  • Stages and milestones delivered on time
  • A UX design partner you can trust
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Introducing the 5 step ‘Product Strategy Pathway’

Increase MRR with a full brand and strategic product outcome



The design discovery phase is a fundamental component of the process.

  • Creative direction
  • Inspires new direction for a brand or product
  • Challenge ideas and assumptions
  • Moodboard or UX audit

Why it’s needed

  • Opens up the direction from the start
  • Assess and audits potential pain points
  • Discovers new approaches and inspiration
  • Creates discussion with an overall review and aligns a plan for our next steps

UX Design

Pulling together ideas from the discovery phase, a well thought out journey and sitemap will be planned to inform structure, user flows and content.

  • Information architecture and sitemap
  • Wireframes and prototype
  • Structure and functionality

Why it’s needed

  • Streamlines your customer’s user journeys
  • Identifies any problems or limitations
  • Ability to test or show ideas to potential users
  • Faster iteration and collaboration
  • Reduces cost and improves the UX


At the very least we’d need to create a visual identity, this may be something that you already have in place of which can be reviewed or created from scratch.

  • Brand options
  • Tone of voice
  • Colour palettes
  • Typography
  • Brand placement

Why it’s needed

  • Defines what your business stands for
  • Shows your unique selling proposition
  • A strong brand can help build trust with customers

Design Direction

Once the overall user experience and wireframes are complete, we’d look to apply an aesthetic look and feel to key screens for design approval.

Why it’s needed

  • Helps ensure consistency in the look and feel of a project early on
  • Removes the need for multiple revisions
  • Ensures that all stakeholders are aligned on the vision for the product
  • Aligns the style and identity for the product

UI Design

The approved design direction would then be rolled out onto the rest of the wireframes that have been created. This would be applied to desktop and mobile screens.

  • UI Mockups
  • UI Toolkit
  • Design System

Why it’s needed

  • Aligns consistencies and patterns in the form of a design system
  • Brings the project to a finish state for development handover

The final project at this point will be ready for development.

Choose the package that's right for your vision

This really depends on where you are in your journey

Best value

Brand + full product outcome

(For founders with no brand, SaaS, website or app)

What's included

  • Discovery / UX audit
  • Strategy calls
  • Prototype wireframes
  • Design Direction
  • Brand Direction
  • Brand Creation
  • UI Desktop and mobile

Full product outcome

(For founders that have a brand but need a SaaS, website or app)

What's included

  • Discovery / UX audit
  • Strategy calls
  • Prototype wireframes
  • Design Direction
  • UI Desktop and mobile

UX outcome

(For founders that have a current SaaS, website or app but need an improved UX)

What's included

  • Discovery / UX audit
  • Strategy calls
  • Sitemap and IA
  • Prototype wireframes

Why a full brand and product strategy is essential for SaaS founders?

Market Differentiation

In the saturated SaaS market with tens of thousands of SaaS companies worldwide, a well-defined brand and product strategy helps your offering stand out and distinguishes it from competitors. It communicates your unique value proposition and why users should choose your SaaS over others.

Attracting Investment

A well-defined brand and product strategy can make your SaaS company more appealing to investors and potential partners. It demonstrates your commitment to a clear and well-thought-out vision which makes it easy to compete effectively, even in crowded markets.

Scalability and Growth

As your SaaS business expands, a well-defined brand and product strategy can help maintain consistency and relevance. It ensures that your brand remains engaging to a growing and evolving user base.

A one-size-fits-all solution won’t cut it for your SaaS venture

At RH Digital, my primary mission is to collaborate with visionary SaaS founders, empowering them to not only develop but also fine-tune their products and enhance their online presence.

Each and every SaaS venture is distinct, with specific goals and challenges. That’s why I don’t offer one-size-fits-all solutions but instead, a bespoke strategy that aligns with your business aspirations and needs.

Get in touch

Have any questions?

Project timelines, what does that look like?

I generally have approximately a 1-2 week lead time before I can start new work, but this could be sooner depending on my schedule. Projects are split into manageable stages and once the quote for each stage is approved, I’ll deliver an initial piece of work back to review within 5-10 days, so you’ll never be waiting long to see progress.

Feedback and revisions, is this included?

At each stage of the project I include 2 rounds of revisions if needed. If we get to the desired result without amends then we move forward to the next stage.

Do you respond promptly to requests?

Throughout the project I will always respond to any queries in a timely manner and keep pace on the project. High levels of communication are always maintained throughout whole process.

How do the financials work?

A 50% deposit would be made before work starts, then the balance and deposit for the next stage. I always give a fixed price cost so you can manage your budget. In the early stages I will give you a price range estimate and then quote more specifically after the Stage 1 Discovery.

The process looks great, but what if we only need certain stages?

That’s not a problem, you might have wireframes already and need more of the design side of things. We can use the process at the point you need it.

What is UX design, and why is it essential for my SaaS business or Tech startup?

UX design is the process of enhancing the user’s satisfaction by improving the usability, accessibility, and overall interaction with your product or website. It’s crucial for SaaS and tech startups because it directly impacts user satisfaction, engagement, and, ultimately, the success of your venture.

Do you work with businesses of all sizes?

Absolutely. Whether you’re a startup with a groundbreaking idea or a more established tech company, I’ll provide design solutions that match your requirements and scale with your business.

What makes RH Digital unique?

Unlike traditional agencies with bloated overheads and lengthy project timescales, I offer a streamlined, flat-fee service with bespoke quotes that fit your budget and timeline. With over 20+ years of experience, I’m a trusted UX partner you can rely on to transform your vision into well thought out digital solutions.

Brands that I’ve collaborated with

Results that have made a difference

Folks that have nice things to say

Delighted with the results for our SaaS product, all the work was produced on time and on budget

We worked with Richard on creating a new visual design for our website including a new colour palette, images/assets and layouts for key pages. Richard was able to bring both his own creativity to the project as well as taking on board our own idea and other project parameters, constraints and direction that we set for him. We are delighted with the results and all the work was produced on time and on budget.

Khaled Gamiet

MD | CEO - Care Homes, SaaS/Digital

Focused on product outcomes and articulates a clear vision

Richard is a fabulous designer. He listens to the brief carefully and communicates the work back clearly and fully. His attention to detail is good. Thanks for the efforts Richard.

Joe Trueman

Investor & non-exec Director

Improved brand perception, customer experience and ultimately conversion

I worked with Richard on the redesign of an insurance website with a view to improving the brand perception, customer experience, and ultimately conversion. All of the work was carried out remotely which posed no challenges at all. I found Richard professional at all times, amiable to work with and I am very pleased with the end result.

James Clarke

Founder & Managing Director at Puffin Insurance

Incredibly efficient and professional

Richard’s knowledge and experience designing a slick and robust UI is second to none. A real pleasure to work with, incredibly efficient and professional, Richard delivered exactly what we were after and his work is standing the test of time!

Barny Ritchley

Chief Technology Officer at Callroute

Fantastic collaboration on a new hospitality app

We worked with Richard to initially establish UX designs for a new app, for one of our clients, which then lead to the UI designs. Richard’s expertise at the UX stage was vital as we navigated a complex user journey and feature set and then ensuring a new brand was brought to life in a visually engaging way, was delivered expertly. Highly recommend Richard for any UX/UI projects.

Nick Sankey

Co-Founder. Client & Strategy Director at Custom Studio

Really happy with the outcome, the process was excellent as well

I’ve recently worked with Richard on a UX design project for our new platform called Hive. The project was delivered on time, to an excellent standard and I was really happy with the outcome. The process was excellent as well. I’d recommend Richard to anyone who needs help with UX design for their platform.

John Ryder

Founder & CEO at Hive.HR

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Focus, care and dedication with each and every project


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