Maybe you have reached out to a potential client proposing an offer of work or you have been approached by a client via your website and they’re not quite sure where to start or how long things might take.
It’s now your job as a freelance designer to propose a way that you could potentially work together, so start by asking a few questions.
Try and gauge an understanding of their needs and with your knowledge and expertise – propose a potential way forward by sharing your process.
Be careful not to dive in and say – what’s you budget, rather than focusing on financial rewards look into the problem they are facing first. I’d recommend giving a fixed price cost and splitting the work into milestones. Set out expectations in a proposal with agreed goals and it’ll be up to you to time manage the deliverables. What the client is buying from you isn’t time but expertise and value.
Here’s a few tips and rules for fixed price projects
This way of charging only works when you set a clear scope and you might charge depending on your current circumstances. Have you got a lot on right now? Do you need more work requests, if not then charge more and see what happens?
I’m a big fan of fixed pricing and fixed scope projects. It makes it very clear what I will deliver and means I can plan my tasks and time. It’s better for the client too as they can budget and know how much hiring me will cost.
Here is an interesting article about how to create a UX proposal that wins clients.
Your price tells a lot about your work, expertise, client-to-designer relationship, and value. High prices communicate high respect.
At the end of your career, your work isn’t going to be remembered, your impact on people will be.
A lot of the time in my experience the client comes to me with a problem with no idea how long things are going to take. If they book you for 5 days and the job isn’t complete then they’re left with an unfinished project and have to spend more. If you can put yourself in a position where you can advise and consult with a fixed price the client will more than likely pay a higher fee as they have an understanding of a deliverable and to them that’s more valuable than buying your time.
I'll be in touch very shortly to arrange a time for our first meeting!