Brand case studies
A selection of startup branding and product UI
Crafting innovative brand strategies for newly startups in competitive landscapes, ensuring long-term growth and market relevance.
Mavys
Mavys is a cutting-edge technology brand created for the luxury yachting market. The company develops intelligent systems that allow yacht owners to control all aspects of onboard comfort from lighting and climate to music, television and ambience through a single, seamless interface.
A black-on-light-blue palette was chosen to mirror the sophistication of high-end marine environments, calm seas, refined interiors, and polished metal. Dark UI enhanced visibility and contrast in marine environments, while adding a premium aesthetic.
twolist
The brand logo incorporates geometric shapes, specifically clean and simple lines, to represent a sense of organisation and clarity. The logo features a central dot or task, with shapes gracefully converging towards it, symbolising the connection and alignment of thoughts and tasks. This design concept signifies how ‘twolist’ brings tasks together, allowing users to efficiently manage their to-dos and priorities.
The UI design embodies the same simplicity that defines the brand. Every element serves a clear purpose, reducing cognitive load and making it easy to focus on what matters most
Hello Giants
Hello Giants is a bold challenger brand empowering individuals to take on the giants of banking and retail. To transform how people spend, earn and create, enabling users to not just consume, but shape their financial world.
It’s identity is designed to be energetic, modern and empowering. The bold typography, paired with a dynamic arrow element conveys upward motion and personal growth —’Take on the Giants & score more power’. The colour palette combines deep greens (trust, stability) and reflects the brand’s dual nature: dependable yet disruptive.
SayCheese
SayCheese.io exists to streamline media collection and distribution at events, eliminating the hassle of collecting photos and videos from guests or setting up shared folders. It empowers users to preserve memories in a beautifully branded, secure and customisable way that works for you.
The SayCheese brand is friendly, vibrant and effortlessly modern. The name itself captures the spirit of celebration and togetherness, while the visual identity reinforces happiness and inclusivity. Imagery focuses on real, joyful moments, people smiling, sharing and celebrating. Combined with rounded shapes the design language creates a feeling of approachability and fun, while maintaining a professional polish suitable for event organisers and brands.
beslick
beslick focuses on improving how businesses manage and align their processes through the use of their product helping teams stay connected and communicate tasks efficiently.
The brand represents communication, connection and unity at the heart of business operations. The brand mark symbolises direction, alignment and helping people and processes connect.
